Sandra Amachree, a distinguished Nigerian marketing executive and global speaker, has been appointed to the prestigious Cannes 2025 jury.
Amachree would be joining an elite panel of global experts tasked with evaluating the world’s most compelling creative work.
With over 16 years of experience in marketing, sales, and human resources most notably within Heineken’s African business and Nigerian Breweries, Amachree’s selection is a major nod to the evolving role of African professionals in global creative leadership.
Currently serving as the head of marketing communications, Heineken Nigeria , Amachree leads brand strategy across multiple international markets.
Prior to this, she held senior positions at Nigerian Breweries Plc, where she was instrumental in reshaping brand narratives, managing high-profile sponsorships, and integrating media and PR functions to drive cohesive communications.
Amachree’s appointment to the Cannes jury is a reflection of her global influence and her journey from crafting narratives behind-the-scenes to now shaping the future of global storytelling.
Her leadership has earned recognition within and beyond the Heineken Group, including awards for media innovation and cross-functional team performance.
She is a member of the National Institute of Marketing of Nigeria (MNIMN) and an Associate of the Chartered Institute of Personnel Management (ACIPM), reflecting her commitment to professional excellence.
As Cannes 2025 approaches, Amachree’s voice on the jury offers a new len, one rooted in African storytelling, cross-disciplinary insight, and an unwavering belief in the power of marketing to shape culture.
